Hyundai

We routinely cut ads for Hyundai. I believe these were all regional ads. Meaning, Hyundai had divided the country into 7 various regions, and each region would received different pricing. So we could cut these ads, and then we would tag each ad with a different pricing structure and ad the dealer in that area you could reach out to for this deal. We would ship these spots in HD and SD, resulting in hundreds of slates and ISCIs that had to be laid to tape and checked.

Here are two spots that we shipped. The first spot is for the Hyundai Sonata, and it has a tag inserted. The second spot is for the Hyundai Tucson Tent Event, and you can see at the end, there is a white screen, this is where we would insert a screen with tagging information. Hence it looks unfinished, because it technically is.

The amazing Richards Group agency producer, Andy Younker, and I, spent many hours reviewing these tags for accuracy and verifying legal.